About Offspring Profiles

At Offspring Profiles, we believe lighting should become part of the architecture—not simply be added to it.

We design and manufacture premium linear LED lighting systems that integrate seamlessly into buildings, creating refined architectural lighting solutions for residential, commercial and public spaces.

Designed and manufactured in New Zealand, our products combine thoughtful engineering, elegant design and practical installation. Every system is developed to integrate effortlessly into architectural elements, delivering clean, seamless lighting with the performance and reliability expected by today’s architects, designers and installers.

Innovation is at the heart of everything we do. We continually develop new products that embrace advances in LED technology, optics and sustainable design, ensuring our range remains at the forefront of architectural lighting.

Wherever possible, we source New Zealand-made components and manufacture locally, supporting local industry while maintaining the flexibility and quality our customers expect.

Supported by our network of distribution partners throughout New Zealand and Australia, Offspring Profiles provides expert technical advice and local project support from concept through to installation.

Our goal is simple: to create beautifully integrated lighting systems that complement architecture and enhance the spaces people experience every day.

Management Team

Lynette Rowe

Managing Director

Lynette co-founded Offspring Profiles alongside Dennis and has more than 18 years' experience in the architectural lighting industry.

With a background in finance and human resources, she brings strong commercial acumen and organisational leadership to the business.

As Managing Director, Lynette is responsible for the day-to-day leadership of Offspring Profiles, overseeing finance, operations, manufacturing, and customer service. Working closely with the wider team, she is committed to delivering exceptional quality, building lasting customer relationships, and driving the company's continued growth.

Lynette's practical leadership, attention to detail and collaborative approach help ensure Offspring Profiles continues to deliver innovative New Zealand-designed lighting systems backed by outstanding service and support.

lynette@offspringprofiles.co.nz

Dan Rowe

Director

Dan is a Director of Offspring Profiles, with a focus on product development, marketing, digital communication, and the practical application of emerging technologies across the business.

He plays an active role in the ongoing development of Offspring’s product range, helping identify opportunities to refine existing systems, support new product ideas, and ensure the range remains practical, relevant, and easy to specify. Working closely with the wider Offspring team, Dan contributes to the company’s growth across New Zealand and Australia while helping maintain a clear, customer-focused brand and product offering.

His approach is practical and forward-thinking, with an emphasis on continually improving how Offspring develops, communicates, and supports its products in the market.

dan@offspringprofiles.co.nz

Robin Campbell

Director

Robin Campbell is a qualified Industrial Designer with more than 20 years' experience in the architectural lighting industry. Beginning his career alongside Dennis, Robin has developed extensive expertise in lighting design, product development and the practical integration of lighting into architecture.

As a Director of Offspring Profiles, Robin plays a key role in the technical development of the company's products. He is responsible for detailed product drawings, resolving complex installation and fitment challenges, and developing bespoke lighting solutions for specialised projects. His combination of industrial design and architectural lighting experience ensures Offspring products are not only visually refined but also practical, reliable and easy to install.

Working closely with the wider Offspring team, Robin continues to contribute to the development of innovative lighting systems that combine thoughtful design with technical excellence.

robin@offspringprofiles.co.nz

Dennis Rowe

Director

Dennis Rowe has more than 40 years' experience in the architectural lighting industry, combining lighting design, product development, manufacturing and business leadership. His passion for innovation and integrated architectural lighting continues to influence the evolution of Offspring Profiles and its commitment to creating elegant, practical lighting systems for modern architecture.

Throughout his career, Dennis has worked closely with architects, designers and industry partners to develop lighting solutions that balance technical performance with thoughtful design. He believes the best lighting becomes an integral part of the architecture, enhancing the way people experience a space rather than simply illuminating it.

Working alongside the Offspring team, Dennis continues to explore new technologies and product innovations that keep Offspring Profiles at the forefront of integrated linear LED lighting systems.

dennis@offspringprofiles.co.nz